B2B-ing Brilliantly Unboring - How B2B brands can earn attention and drive action on TikTok

Name: B2B-ing Brilliantly Unboring - How B2B brands can earn attention and drive action on TikTok
Start: 2026-11-18T15:35
End: 2026-11-18T15:55
Location: ExCeL London

B2B Marketing Live 2026 · 18 November 2026 · 15:35–15:55 · Mainstage

B2B-ing Brilliantly Unboring - How B2B brands can earn attention and drive action on TikTok was a session at B2B Marketing Live 2026 on 18 November 2026 in London, with 1 speaker on record.

Speakers

Callum Mayfield-Smith — Speaker Head of Product Marketing Strategy & Comms, Global Business Marketing, Europe & Israel, TikTok