From ABM to GTM: The Playbook B2B Teams Actually Need in 2027

Name: From ABM to GTM: The Playbook B2B Teams Actually Need in 2027
Start: 2026-11-18T12:45
End: 2026-11-18T13:05
Location: ExCeL London

B2B Marketing Live 2026 · 18 November 2026 · 12:45–13:05 · Automation in Marketing

From ABM to GTM: The Playbook B2B Teams Actually Need in 2027 was a session at B2B Marketing Live 2026 on 18 November 2026 in London, with 4 speakers on record.

Speakers

Sara Storm — Speaker SVP EMEA, N.Rich
George Storm — Speaker Chief Revenue Officer, N.Rich
Josh Weale — Speaker Head of Marketing, N.Rich
Mafalda Johannsen — Speaker Director of Commercial Strategy, N.Rich