Deutscher Marketing Tag 2027

The Deutscher Marketing Tag, held since 1973, is a marketing congress organised by the Bundesverband Marketing Clubs (BVMC), the professional association of marketing management in the German-speaking region and umbrella body of more than 50 Marketing Clubs. The 2027 edition, under the motto "Marke Deutschland – Mut.Macher.Marke.", continues a trilogy on Brand Germany and brings together marketing leaders from companies, agencies, media, academia and start-ups to discuss brand, innovation, the Mittelstand and the future of marketing management; the Deutscher Marketing Preis 2027 is presented on the evening of the congress.