ECR-Tag 2026
4 November 2026
ECR-Tag 2026, held by ECR Austria on 4 November 2026 at VIECON Messe Wien, brings together retail, consumer-goods industry, logistics, technology and academia. Under the theme "The Agentic Shift", the programme examines how agentic AI is changing the FMCG sector, from supply chain and pricing to commerce, consumer experience and organisations, with international keynote speakers, content tours and a panel discussion. The 2026 edition also marks 30 years of ECR Austria, with a closing programme designed by the ECR Future Makers young-talent group.
16 sessions · 15 speakers
Media Partners (3)
Cash – Das Handelsmagazin · PRODUKT · REGAL – Das Branchenmagazin
Sponsors (13)
Procter & Gamble · Steiner Live · Marzek Etiketten & Packaging · Vivatis · Gösser (Brauunion) · Editel · JDE Jacobs Douwe Egberts AT GmbH · Hoffrogge · Yagora GmbH · Schlumberger · TraceGains · Weinviertel DAC · Nah&Frisch
Association Partner (1)
Exhibitors (3)
Zebra Technologies · RELEX Solutions · VusionGroup
Agenda
- Eröffnung 4 November 2026
- Willkommen „Special Day mit Grande Finale“ 4 November 2026
- How To Do More with Less: Future-Proofing in the Age of AI 4 November 2026
- Invisible Decisions: How Agentic AI Is Transforming Supply Chains 4 November 2026
- Deep Dive 1 – Sharon Gai 4 November 2026
- Content Tours (Vormittag) 4 November 2026 · Foyer OG, Congress Center
- Der vierte Akteur: Agentic AI zwischen Shopper, Handel und Hersteller 4 November 2026
- ECR Academic Student Awards 4 November 2026
- 30 Jahre ECR Performance 4 November 2026
- Content Tours (Nachmittag) 4 November 2026 · Foyer OG, Congress Center
- Deep Dive 2 – Maks Giordano 4 November 2026
- Beyond Search: How AI is Reshaping Discovery and Commerce 4 November 2026
- Wie KI-Assistenten dein Business skalieren 4 November 2026
- Podiumsdiskussion „Unsichtbare Entscheidungen, sichtbare Verantwortung?“ 4 November 2026
- 30 Jahre ECR Feier 4 November 2026
- Siegerehrung & Ausklang 4 November 2026