What Works, What Doesn’t: A Decade of Customer Acquisition in FinTech & FS. A retrospective look at the past few years to identify key strategies that have been successful and those that have fallen short. The panel highlight real-world case studies and lessons learned.

Fin.Tech Marketing Conferences for 2025 · 30 April 2025 · 12:00–12:30

What Works, What Doesn’t: A Decade of Customer Acquisition in FinTech & FS. A retrospective look at the past few years to identify key strategies that have been successful and those that have fallen short. The panel highlight real-world case studies and lessons learned. was a session at Fin.Tech Marketing Conferences for 2025 on 30 April 2025 in London, with 5 speakers on record.

Speakers

• Nathan Gee — Panelist Global Head of Marketing, Smartstream
• Anna Flach — Panelist Global Head of Marketing & Communications, VP, SAP Fioneer
• Nikki Paul Global — Panelist Global Head of Marketing, VoxSmart
• Christine Bailey — Panelist Managing Director & Global Head of Marketing, Moody's Corporation
• Lucy Heavens — Moderator Founder, Fractional CMO, Heavens Sent GTM Services