Gamesforum London 2026
7 September 2026 – 8 September 2026
Convene 155 Bishopsgate, London, United Kingdom
Gamesforum London is a two-day mobile gaming conference at 155 Bishopsgate bringing together user acquisition, ad monetisation, retention and product experts from mobile games and apps. The 2026 programme runs across creative and acquisition, apps x games, monetisation and retention themes, with roundtable sessions on the second day.
39 sessions · 67 speakers
Organiser (1)
Media Partner (1)
Sponsors (24)
Moloco · RevU · Adapty.io · AVOW · Google Cloud · SocialPeta · Meta · AppLovin · Snapchat · Crackle · Mintegral · Segwise · Xsolla · ReklamUp · Genie Labs · KashKick · ADJOE · YouAppi · RTB House · PubMatic · LoopMe · Liftoff · Persona.ly · AppHarbr
Association Partners (2)
Scottish Games Developers Association · Games Denmark
Exhibitors (8)
Adjust · Bidease · Remerge · TaurusX · BIGO Ads · AppSamurai · Nexxen · RevX
Speakers (67)
- Akshit Desaii Monetisation & Strategy Consultant | Fractional CBDO
- Josh Vowles Head of Product, Gamesforum
- Omri Nygate Economist & Behavioural Scientist, Plunge Games
- Tom Storr Founder, The Experimentation Group
- Tomas Jenneborg CEO, Reactional Music
- Vincent Tessier Chief Marketing Officer, 52 Entertainment
- Natalia Corobco Co-founder CEO, Francis
- Peggy Anne Salz MobileGroove
- Anastasia Kuprina Mobile Game Product Expert
- Anastasiya Kara Product Director, Casual, Belka Games, A Tripledot Studios
- Andre Cohen Founder, SignalVector
- Andrew Bondarnenko Exited Founder, Noji
- Brijesh Bharadwaj Co-Founder, Segwise
- Çağatay Göker Sr. Business Development Manager, SocialPeta
- Daniël Boone VP of Revenue, TyrAds
- Daniel Fernandes Vertical Lead, Apps & Games, Snap Inc.
- Daniel Gazit Product Director, TrailMix Games
- Daphne Tideman Growth Consultant & Advisor
- Dilpesh Parmar Ad Tech Investor & Advisor
- Dmitry Kachmar Founder, Playgama
- Donna Del Greco VP, Legal Services, SciPlay
- Elise Zareie Head of Paid Social, LingoKids
- Elizaveta Savenkova CBDO, ZiMAD
- Euan Cowen Director of Growth & Monetisation, Superbanana
- Eugene Sou Chief Marketing & Compliance Officer, Mavericks Link Ltd.
- Evelyn Herrera Founder, EHVM Apps Capital
- Fabio Dellerba COO & Founder, Digital Moka
- Fernando Mafra Senior Marketing Manager, Stillfront
- Francisco Rocha Associate, Lee & Thompson
- Gonçalo Alemão Martins CMO, Boombit
- Hemant Arora VP & Global Head Ads Business, Truecaller
- Inês Rendas Brand Avertising & Ad Ops Manager, Miniclip
- Ivan Kudrinskyi Sales Manager, Publisher Development, PubMatic
- Iván Oliveri COO, X3M
- Jacki Vause CEO, Dimoso
- Jaivir Nagi Co-founder, Crackle
- Jakub Remiar F2P Games Consultant & Co-founder, two & a half gamers
- Johannes Lang Creative Marketing Consultant, TacticTen
- Josh Chandley President & COO, WildCard Games
- Jyoti Pannu Product Manager, Travel Industry
- Kalle Heikkinen Chief Analyst, GameRefinery & AppRefinery, Liftoff
- Katerina Maliaran Head of Ad Monetization, Burny Games
- Kelvin Mirouze Motion Graphic Designer, DREST
- Laura Foley Creative Lead, drest
- Liisa Thomas Partner and Lead, Privacy & Cybersecurity Practice, Sheppard
- Love Tenkorang Business Development Manager, AVOW
- Lucia Guarino Director, Customer Success, EMEA, PubMatic
- Lucio Sanguinetti Director of Ad Monetization, Newry Global Media S.L.
- Martin Macmillan Founder, Mobile Finance Collective
- Marzia Niccolai Co-founder & Chief AI Officer, Francis
- Nadav Benoudiz CEO & Co-founder, Genie Labs
- Nick Murfett VP & Associate General Counsel, Publishing & Global Affairs, Take-Two Interactive
- Oona Karpinen Ad Monetization Specialist, Fingersoft
- Phuc Tran CRO, Lihuhu
- Pini Ashkenazi Director of Business Operations, YouAppi
- Piyush Mishra Group Director, UA & Growth, Nazara
- Robert Hoeft Head of Playable Ads, Boombit
- Rohan Paramesh Group Deputy Chief Legal Officer, Aristocrat
- Slava Taraskin VP of Business Development, LoopMe
- Solomon Ruiz-Lichter Founder, Dual Pulse Advisory
- Sourabh Khandelwal Manager, Marketing Science, Snapchat
- Tal Kysari Senior Creative Director, Playtika
- Tobias Edl Marketing & Business Development Consultant
- Tom Nutt Practice Head, The Lab, Sec Newgate UK
- Viccy Winter Senior Director of Implementation, EMEA, Moloco
- Vlad Lastovsky Founder, InAppStory
- Geoffrey Gilles CEO, Offroad Games
Agenda
- Welcome to Gamesforum London 2026 7 September 2026
- Gamesforum Unfiltered: London Edition 7 September 2026
- Built to Last: How the Best Mobile Game Launches Win their First Year 7 September 2026
- Monetization as a Retention Multiplier: Rethink Your Ad Strategy 7 September 2026
- Walking on Sunshine: How Hit Music Is Fast Becoming the New Performance Engine for UA 7 September 2026
- The App Crossover: Lessons from Duolingo, Micro Drama and the Blurring Mobile Ecosystem 7 September 2026
- Playable Ads Playbook for 2027 7 September 2026
- Same Metrics, Different Physics: Unit Economics in Apps vs Games 7 September 2026
- Events Across Mobile: Unpacking LiveOps in Apps & Games 7 September 2026
- Dressed to Convert: How DREST Built Its Own Playable Ad Tool In-House 7 September 2026
- 10 Lessons from Working with an IP for the First Time 7 September 2026
- Gamificatoin in Apps: Lessons from Games 7 September 2026
- Signal Loss and Smarter Decisions: UA Measurement in the AI Era 7 September 2026
- The Guide to UA Financing 7 September 2026
- To Buy or Build: The M&A Era 7 September 2026
- The Game Discovery Lab: A Small Studio's Approach for Killing Bad Ideas Fast 7 September 2026
- AMA: Legal Perspective on Digital Fairness & Marketing Acts, Under 16-Bans & GDPR 7 September 2026
- From One Asset to a New Operating System: How Bingo Blitz and Genie Rebuilt the Art Pipeline Together 7 September 2026
- Welcome Back to Gamesforum London 2026 8 September 2026
- Fix Your Activation Before it Kills your Retention 8 September 2026 · Room One
- Building AI Your Users Can Trust 8 September 2026 · Room Two
- Rewarded UA: Beyond Install 8 September 2026
- State of Virtual Currency in Mobile Games 8 September 2026
- The Gamesforum Ad Monetization Panel 8 September 2026
- Level Up Your UA: Unlocking growth with Snapchat 8 September 2026 · Room Two
- Engagement Isn't Captured it's Engineered 8 September 2026 · Room One
- Would You Like Brands With That? 8 September 2026
- Beyond Ads: How Disney, Marvel & National Geographic Drive Brand Growth Through Mobile Games 8 September 2026
- The Global Ad Monetization Playbook 8 September 2026
- Scaling Up: Behaviour & Economics in IAP Monetisation 8 September 2026
- What You Still Don’t Know about Mobile OEM Advertising in Gaming 8 September 2026 · Room Two
- From Silos to Unified LTV in the AI Era: Capturing Outcome-Based Demand in Gaming 8 September 2026 · Room One
- What’s Next for Live Events? Design Trends Shaping Games & Apps in 2026 8 September 2026
- Building LiveOps Ecosystems: An Events-First Approach from Day One 8 September 2026
- The Latest Plays in Ad Monetization 8 September 2026 · Room One
- AI-Driven Campaign Management 8 September 2026 · Room Two
- LiveOps for Retention not Monetisation 8 September 2026
- Ad Monetisation After Automation 8 September 2026 · Room One
- The Data Practice That Scales: Rituals, Accountability, and the Last Mile to Retention and Revenue 8 September 2026