IBTM World 2026
17 November 2026 – 19 November 2026
Fira Gran Via, Barcelona, Spain
IBTM World (Incentives, Business Travel & Meetings) is the RX-organised annual global marketplace for the meetings and events industry, held over three days at Fira Barcelona Gran Via. It brings together more than 2,500 destinations, hotels, venues, event technology suppliers and event startups from 150+ countries with over 12,000 event professionals, combining pre-scheduled hosted-buyer meetings with a conference programme across the Main Stage, Future Stage and Skills Exchange, plus the Association Leaders Forum and Forum for Advocacy.
80 sessions · 94 speakers
Agenda
- ICCA Young Professionals Forum 2026 (Private Event) 16 November 2026 · Casa Convalescència, Barcelona
- Main Stage Host 17 November 2026 · IBTM Main Stage
- Now and Next: Understanding People in a Changing World 17 November 2026 · IBTM Main Stage
- Event Tech's Next Move: Four CEOs Put Their Bets on the Future. 17 November 2026 · Future Stage
- The Exceptional Experiences Workshop 17 November 2026 · VIP Room
- Come the Regeneration! The Future of Business Events & The IBTM World Trends Report 17 November 2026 · IBTM Main Stage
- Brain and Brew: No One Actually Cares About the Catering 17 November 2026 · Skills Exchange
- AI for Events - Lighting Demo Round #1 17 November 2026 · Future Stage
- No Room for Failure: Delivering the Funeral of Queen Elizabeth II 17 November 2026 · IBTM Main Stage
- AI for Events - Lighting Demo Round #2 17 November 2026 · Future Stage
- Lunch and Learn: Human + AI: Designing More Meaningful Event Personalization 17 November 2026 · Skills Exchange
- Behind the Scenes at the World's Biggest Events 17 November 2026 · IBTM Main Stage
- The Agency of Tomorrow Won’t Run Like the Agency of Today 17 November 2026 · Future Stage
- Case Studies in Crisis, a Focus on Sporting Events 17 November 2026 · IBTM Main Stage
- The Age of Event Agents: AI, MCPs, and What’s Next 17 November 2026 · Future Stage
- Why AI Is Making IRL the Next Gold Rush 17 November 2026 · IBTM Main Stage
- How to Get £3.8m of Investment, and the People Behind It: Introducing Ignite 2026 17 November 2026 · Future Stage
- Lunch and Learn: Structuring Creative Thinking for Better Events 17 November 2026 · Skills Exchange
- IBTM Ignite: Start-Up Pitches 17 November 2026 · Future Stage
- The Inclusion Gap: Why Events Are Failing Disabled Audiences 17 November 2026 · IBTM Main Stage
- Setting the Scene: Why are today’s challenges different? 17 November 2026 · CC4.1, Fira Barcelona
- What Event Marketers Need to Know About AEO (And What Steps You Need to Take to Keep Up) 17 November 2026 · Future Stage
- 2027 Global Meetings & Events Forecast 17 November 2026 · IBTM Main Stage
- Clustering the Risks 17 November 2026 · CC4.1, Fira Barcelona
- Lunch and Learn: Designing Belonging: A Story Sharing Workshop 17 November 2026 · Skills Exchange
- From Volume to Value: Designing for What Matters 17 November 2026 · Future Stage
- Risk Mitigation Strategies Lightning Talk 17 November 2026 · CC4.1, Fira Barcelona
- Unboring Events: Three Radically Different Approaches for the Future of Designing Business Experiences 17 November 2026 · Future Stage
- Risk Mitigation in Practice 17 November 2026 · CC4.1, Fira Barcelona
- Technology You Can Feel: Live Experiments in Art, AI and Human Connection. 17 November 2026 · IBTM Main Stage
- Sips and Skills-Event Tech Isn't Optional Anymore. The Workshop for Scaling Your Events (and Your Career) 17 November 2026 · Skills Exchange
- The Anti-Brief: Stop Producing Events. Start Designing Change. 17 November 2026 · Future Stage
- Event Tech Meets Human Psychology: Designing for How People Really Behave 17 November 2026 · Future Stage
- New Business Models and Revenue Diversification Strategies Lighting Talk 17 November 2026 · CC4.1, Fira Barcelona
- You’re Not Behind. You’re Just Getting Switched ON. 17 November 2026 · IBTM Main Stage
- Walk Into the Room Like You Mean It. An interactive experience that uses music to help you own the moment. 17 November 2026 · IBTM Main Stage
- Strategies to Increase Value and Achieve Resilience 17 November 2026 · CC4.1, Fira Barcelona
- The Storytelling Brain: What Neuroscience Tells Us About Creating Experiences that Stick 18 November 2026 · IBTM Main Stage
- The Opening Act: An Interactive Quiz on How to Navigate Chaos. 18 November 2026 · IBTM Main Stage
- Practical AI in Day-to-Day Event Planning at Google 18 November 2026 · Future Stage
- The Industry Pulse-Check - What Will 2027 Bring? 18 November 2026 · IBTM Main Stage
- Practical AI for Event Planners: Where Are You With AI? Building Confidence, Capability and Adoption 18 November 2026 · Skills Exchange
- AI for Events - Lighting Demo Round #3 18 November 2026 · Future Stage
- The New Rules on ROI/E For Events - What Is Working Now? 18 November 2026 · IBTM Main Stage
- The Future of Conventions: The SXSW Experience 18 November 2026 · Future Stage
- Your Personal Brand is Your Career Currency - How to Make it Work Better for You 18 November 2026 · IBTM Main Stage
- AI for Events - Lighting Demo Round #4 18 November 2026 · Future Stage
- Lunch and Learn: When the Unexpected Happens: Crisis Communications for Event Leaders 18 November 2026 · Skills Exchange
- The Path from Events to Strategic Marketing Leader: Designing a Bold and Fulfilling Career 18 November 2026 · IBTM Main Stage
- AI AQA: Any Questions Answered 18 November 2026 · Future Stage
- 10 Experiential Trends Your Brand Should Be Tracking 18 November 2026 · IBTM Main Stage
- IBTM Ignite: Start-Up Pitches 18 November 2026 · Future Stage
- "Shift Happens": A Lunch and Learn for Building Professional and Personal Resilience 18 November 2026 · Skills Exchange
- We Are Not in the Experience Business, We Are in the Memory Business 18 November 2026 · IBTM Main Stage
- The New Community Economy: Why Community Is the Next Growth Strategy 18 November 2026 · IBTM Main Stage
- The Tip Jar: How to Upgrade a Standard Event into a Magical Moment with Talent 18 November 2026 · IBTM Main Stage
- An Immersive Session: Your Presence is Your Brand 18 November 2026 · IBTM Main Stage
- Beyond Venue Sourcing: Why Strategic Hotel Partnerships are the Future of Business Events 18 November 2026 · Future Stage
- Lunch and Learn: Mastering Flow: Navigating Disruptions to Unlock Focus, Productivity & Peak Performance 18 November 2026 · Skills Exchange
- Human-Centered Storytelling: Spark Emotion, Deepen Connection and Inspire Awe 18 November 2026 · IBTM Main Stage
- What If the Resilience We Need for the Future Is Already There? 18 November 2026 · Future Stage
- Beyond the Room: How Event Marketers Can Turn Moments into Momentum 18 November 2026 · IBTM Main Stage
- Five Ways Global Risk Will Affect Your Events 18 November 2026 · Future Stage
- Future Trends in Events - How to Design “Whole” Events that Feed Mind, Body and Spirit 18 November 2026 · IBTM Main Stage
- Sips and Skills: Love, Life, and Lawns: Solving Sustainability Through Creativity 18 November 2026 · Skills Exchange
- Bringing the Intangibles to Life Through Experiential Marketing that Connects 18 November 2026 · IBTM Main Stage
- Sponsorship Masterclass: Gaining and Maintaining 18 November 2026 · Future Stage
- Main Stage Host 19 November 2026 · IBTM Main Stage
- The Courage to Connect-How Listening Can Bridge Divides, Transform Relationships and Inspire Hope 19 November 2026 · IBTM Main Stage
- Letter to my Younger Self 19 November 2026 · IBTM Main Stage
- The Future of Event Marketing - Insights from Money 20/20 19 November 2026 · Future Stage
- Brain and Brew: It Takes Two: The Leadership Relationship That Unlocks Growth 19 November 2026 · Skills Exchange
- The Future of Branded Event Storytelling: Is the event the product—or the production? 19 November 2026 · Future Stage
- Boosting Your Career: Discover Your Professional Path 19 November 2026 · IBTM Main Stage
- AI ROI in Events - Learnings from Running AI at 2k+ Events 19 November 2026 · Future Stage
- When Sustainability Meets Human Connection 19 November 2026 · Future Stage
- Lunch and Learn: AI Ready Leadership – Resilience and Strategy for Event Professionals. 19 November 2026 · Skills Exchange
- Leading Through Disruption. Career resilience in a changing industry 19 November 2026 · IBTM Main Stage
- Lunch and Learn: What do you want to be known for? Building a reputation that creates opportunities 19 November 2026 · Skills Exchange
- Lunch and Learn: Find Your Place in Events: Discover the Career Persona Built for You 19 November 2026 · Skills Exchange