Virtual influencers – who are they, why do people follow them, and why are they willing to pay for them?

Name: Virtual influencers – who are they, why do people follow them, and why are they willing to pay for them?
Start: 2023-05-10T13:20
End: 2023-05-10T13:35
Location: Poznań Congress Center

Impact '23 · 10 May 2023 · 13:20–13:35 · Marketing & Digital Consumers powered by Mastercard

Virtual influencers – who are they, why do people follow them, and why are they willing to pay for them? was a session at Impact '23 on 10 May 2023 in Poznań, with 2 speakers on record.

Speakers

Pedro Alvim — Panelist Magalu
Zuzanna Krzątała — Panelist Sustainability Manager, Vogue Poland