From SEO to Generative Engine Optimisation (GEO): The Future of Digital Discovery

Name: From SEO to Generative Engine Optimisation (GEO): The Future of Digital Discovery
Start: 2026-06-10T10:25
End: 2026-06-10T11:05
Location: Olympia London

London Tech Week 2026 · 10 June 2026 · 10:25–11:05 · Transformation Stage

From SEO to Generative Engine Optimisation (GEO): The Future of Digital Discovery was a session at London Tech Week 2026 on 10 June 2026 in London, with 5 speakers on record.

Speakers

Allyson Stewart-allen — Moderator Chief Executive (International Market Entry Assistance, Support, Advice and Skills Development), International Marketing Partners Ltd.
Sohel Aziz — Panelist Senior Managing Director, UK & Ireland, Accenture Song
Sakshi Anand — Panelist Chief Growth Officer, Trainline
Esma Yeniceri Bayrak — Panelist Global Head of Growth Marketing, AXA – Global Healthcare
Rob Reason — Panelist Director of Strategy & Planning, O2 (Telefónica UK)