MAD//Fest London 2026
7 July 2026 – 9 July 2026
The Truman Brewery, London, United Kingdom
367 sessions · 613 speakers
Organisers (2)
Host (1)
Sponsors (52)
Picsart · Epsilon · Hypervsn · Havas · Audio Network · StackAdapt · Kantar · Two Degrees Below · Gain · Sportradar · Sprinklr · propellergroup · The Digital Voice · Optimizely · Experian Payments · EPAM Systems · NielsenIQ · Awin · MEFA · Ignis PR · Ecomtent · CreatorIQ · Cvent · Livewire · Exposure · Mirakl · Canto · Taboola · GingerMay · Innovid · yu · monday.com · Locala · dunnhumby · Klaviyo · VML · SticksʹnʹSushi · Zilch Technology · Strategiq · Lucid Holdings · Adform · Accenture · Brave Bison · Contentful · Dash Social · Samy · PR Agency One · Hootsuite · PubMatic · AUDIENCES · SPORTFIVE · AppsFlyer
Partners (22)
Havas · Tesco Media · StackAdapt · Kantar · Sportradar · Sprinklr · Paddy Power · Experian · TFL · Empower · Prostate Cancer UK · Amazon Web Services · easyjet · WACL · Pringles · Brave Bison · Samy · Xylem · AUDIENCES · SPORTFIVE · AppsFlyer · Manchester City
Agenda
- Day 1 - Disruptor Venue Visits 7 July 2026 · Heritage Venue
- The Mother of All Comebacks: How Cornetto Harnessed Fandom to Create a Nostalgic Viral Moment 7 July 2026 · AI + Innovation Stage
- Bring Back Dinnertime 7 July 2026 · Disruption Stage
- The Original Social Network 7 July 2026 · Disruption Stage
- Paradise x Casillero del Diablo: How Iconic Brands Stay Culturally Relevant 7 July 2026 · Creativity Stage
- Wasabi: When Your Niche Becomes Mainstream 7 July 2026 · Media + Tech Stage
- Over 50? Advertising has left the chat... 7 July 2026 · Media + Tech Stage
- Welcome to MAD//Fest 7 July 2026 · Hexagon Stage
- Chair's Welcome 7 July 2026 · Hexagon Stage
- 10 Myths about AI and advertising 7 July 2026 · Leaders Lab
- The HOW of High Performance: The Skill Nobody's Taught You 7 July 2026 · Female Leaders' Club
- The herd wins: why connected people beat bigger budgets 7 July 2026 · Hexagon Stage
- The Intutitive Advantage, Expand your Edge in Age of AI and Chair's Welcome 7 July 2026 · AI + Innovation Stage
- Chair's Opening Comments 7 July 2026 · MAD//Sports
- Chair's Opening Comments 7 July 2026 · MAD//Sports
- Chair's Welcome 7 July 2026 · Disruption Stage
- Chair's Opening Comments 7 July 2026 · MAD//Sports
- The World Cup Panel - 365 Days Football 7 July 2026 · MAD//Sports
- The power problem - who’s looking after the emotions? 7 July 2026 · Disruption Stage
- Welcome to MAD//Fest 7 July 2026 · Hexagon Stage
- The British & Irish Lions: Keeping a Brand Alive Between Tours 7 July 2026 · MAD//Sports
- Welcome to MAD//Fest 7 July 2026 · Creativity Stage
- The Rise of the Female Athlete Creator 7 July 2026 · MAD//Sports
- Chair's Welcome 7 July 2026 · Hexagon Stage
- Media funnel in transition - adapting to growth ambition of major advertisers 7 July 2026 · Media + Tech Stage
- If London Were a Movie, TfL Would Be the Main Character 7 July 2026 · Creator Economy + Culture Marketing Stage
- Chair's Welcome 7 July 2026 · Creator Economy + Culture Marketing Stage
- Less Artificial, More Intelligent 7 July 2026 · AI + Innovation Stage
- Chair's Welcome 7 July 2026 · Media + Tech Stage
- From Basket to Brand Love: The New Rules of Customer Growth 7 July 2026 · Disruption Stage
- Making it out of the group chat: Creating IRL connections between fans and brands at festivals. 7 July 2026 · Media + Tech Stage
- Ritual in an Age of Distraction 7 July 2026 · Leaders Lab
- Data don’t crave Whoppers: Why the best ideas still start in the gut 7 July 2026 · Disruption Stage
- For something to truly succeed, it must have a little poetry at the heart of it. 7 July 2026 · Hexagon Stage
- Built by Women, for Women: Turn Ideas Into AI Apps in 60 Minutes 7 July 2026 · Female Leaders' Club
- Back to the Future: The smartest move in an AI world may just be paper 7 July 2026 · Creativity Stage
- What’s In a Name? When Identity Meets Opportunity 7 July 2026 · Creator Economy + Culture Marketing Stage
- Back to the Future: How Hovis Rediscovered Its Brand 7 July 2026 · Creativity Stage
- Addressing the people problem - have humans lost control of creative marketing? 7 July 2026 · Hexagon Stage
- The Perspective Exchange: The human touch isn't soft - it's your sharpest leadership tool. 7 July 2026 · Female Leaders' Club
- The Human Connection: Why Efficiency Might Be Killing Your Brand 7 July 2026 · Hexagon Stage
- Panel: The Future of Retail Media – How Retail Media, AI and Commerce Are Reshaping Advertising 7 July 2026 · Retail Media Evolved
- Purpose Pays - Sports New Commercial Playbook 7 July 2026 · MAD//Sports
- On Running: Building a challenger brand into a global cultural powerhouse without losing creative distinction 7 July 2026 · MAD//Sports
- Out of Sight, Front of Mind: the case for being Good Different 7 July 2026 · Disruption Stage
- The Retail Media Evolution: Solving for Fragmentation 7 July 2026 · Leaders Lab
- Chair's Welcome Comments 7 July 2026 · Media + Tech Stage
- Can marketing technology help brands reach sports fans in the moment? 7 July 2026 · MAD//Sports
- Chair's Welcome 7 July 2026 · Creativity Stage
- Unpacking CTV and Media Spend 7 July 2026 · Media + Tech Stage
- Running a Legacy Brand Like a Challenger: Unpacking Motorola’s RAZR sharp design and culture-led playbook that inspires the next generation 7 July 2026 · Creator Economy + Culture Marketing Stage
- How to be recommended by AI Answer Engines: A Framework for the era of Agentic Commerce 7 July 2026 · AI + Innovation Stage
- Who Really Owns Media Data? 7 July 2026 · Media + Tech Stage
- When is a Cow a GOAT? When Values Meet Culture 7 July 2026 · Creator Economy + Culture Marketing Stage
- Beyond the Buzz: Why Events Are Still Marketing's Main Character 7 July 2026 · Creativity Stage
- The North Face: From Mountains to Feeds 7 July 2026 · Creativity Stage
- Love that drives growth: A no-BS guide to growing through fandoms 7 July 2026 · Hexagon Stage
- Designing for the “path of desire” 7 July 2026 · Disruption Stage
- Chair's welcome 7 July 2026 · Leaders Lab
- How Wonderskin used SMS to supercharge growth 7 July 2026 · Media + Tech Stage
- The Science of Desire: Decoding the very human system that powers growth 7 July 2026 · Disruption Stage
- Trusted Media as a growth engine in Europe 7 July 2026 · Hexagon Stage
- Beyond the Basket, and Future of Full-Funnel Retail Media 7 July 2026 · Retail Media Evolved
- Pink jumpsuits, pop-ups and the art of crowd-pleasing with NICE 7 July 2026 · Brave Bison Podcast
- A Human not superhuman - honest discussion around the real Marketing Leadership challenges 7 July 2026 · Leaders Lab
- Permission to Play : How Lego x Jelly use creative play to unlock better thinking 7 July 2026 · Disruption Stage
- Partnerships That Change a City 7 July 2026 · Creator Economy + Culture Marketing Stage
- Your Best Retail Media Asset Isn't Digital. It's in the Consumer's Hand. 7 July 2026 · Retail Media Evolved
- Fan is a verb: how ITV engages fans and the implications for brands 7 July 2026 · MAD//Sports
- The End of Targeting: Building Performance Systems That Think 7 July 2026 · Media + Tech Stage
- What If Your Product or Service could Fund Your Media? Kleenex Made It Pay Six Figures. 7 July 2026 · Leaders Lab
- Does ChatGPT Care about your Brand? Is Your Brand Invisible to LLMs? 7 July 2026 · AI + Innovation Stage
- Cultural relevance isn’t a vibe. It's a revenue. Worth billions. 7 July 2026 · Creator Economy + Culture Marketing Stage
- Creative ReCode: The CMO’s guide to ideas that win in (AI) search and social 7 July 2026 · Hexagon Stage
- How heritage brands stay relevant without losing what makes them distinct 7 July 2026 · MAD//Sports
- The Pitch Disconnect 7 July 2026 · Leaders Lab
- The Last Unfair Advantage: Creativity in an AI World 7 July 2026 · Media + Tech Stage
- Where AI Ends and Judgment Begins: A Creator Campaign Autopsy 7 July 2026 · Creator Economy + Culture Marketing Stage
- The New Fan Economy: How Fan Intelligence Is Reshaping Advertising 7 July 2026 · MAD//Sports
- AI, the Human Ingredient 7 July 2026 · Creativity Stage