Reuters Events: Pharma Europe 2027
20 April 2027 – 22 April 2027
Centre de Convencions Internacional de Barcelona, Barcelona, Spain
Reuters Events Pharma 2027 is the annual meeting in Barcelona for Europe's senior pharma leaders across commercial, marketing, medical affairs, market access, customer engagement, patient engagement and data & AI. The 2027 agenda is set to cover the evolving EU regulatory and pricing environment, scaling AI from pilot to operations, unifying commercial and medical around a single customer view, partnering with health systems to demonstrate value, and European launches, with Reuters journalists holding conversations on stage and over 1,000 attendees across four cross-functional streams.