PANEL The loyalty triad unleashed: integrating customer satisfaction, lifetime value and personalisation to forge unbreakable bonds

Seamless Middle East Digital Commerce 2025 · 21 May 2025 · 12:30–13:10 · STAGE 7: MARKETING DIGITAL EDGE SUMMIT

PANEL The loyalty triad unleashed: integrating customer satisfaction, lifetime value and personalisation to forge unbreakable bonds was a session at Seamless Middle East Digital Commerce 2025 on 21 May 2025 in Dubai, with 7 speakers on record.

Speakers

• Ahmed Soliman — Panelist Head of Marketing/Partnerships, Fine Hygienic
• Ahmad Ali Gaafar — Panelist Chief Marketing Officer, Samsung Electronics
• Fakhar Iqbal Butt — Panelist Vice President CVM, Loyalty & Advanced Analytics, Consumer Marketing, Mobily
• Suryaveer Singh — Panelist Head Loyalty CRM and Data at ENOC, ENOC Retail
• Milica Smudja — Panelist Director of Marketing and Communications, Al Barakah Investment Holding Company
• Senika Dewnarain — Panelist Assistant Professor in Marketing Management, University of Birmingham
• Sara Raza — Panelist Head of Co-Brand Products – Cards, Emirates NBD