Shoptalk Europe
Shoptalk Europe takes place on 1–3 June 2027 at Fira Gran Via, Barcelona. B2DB lists 21 speakers and 105 sessions announced so far.
Shoptalk Europe is a retail innovation conference held in Barcelona, bringing together retailers, consumer brands, investors, technology innovators and startups from more than 60 countries. The sixth edition takes place on 1-3 June 2027 at Fira Gran Via and covers how consumers will discover, shop and buy, in-store and online. The organiser cites 4,500+ attendees and 180+ speakers.
Key facts
| Dates | 1–3 June 2027 (upcoming) |
|---|---|
| Venue | Fira Gran Via, Barcelona, Spain |
| Series | Shoptalk Europe |
| Speakers | 21 |
| Sessions | 105 |
| Stages | CC7.1, Main Stage, Track 3, Track 2, Track 1, Hall 5, Track 4 |
| Sponsors | 70 |
| Official site | europe.shoptalk.com/agendas/2027-agenda |
Speakers (21)
Compiled from the published agenda; speakers can claim and verify their own entry.
- Marlies Hersbach Chief Online & Customer Officer - Global, Mango
- Neil Saunders Managing Director, GlobalData
- Marisa Poster Co-Founder, PerfectTed
- Bronwen Foster-Butler CMO, Finisterre
- Jack Stratten Director, Insider Trends
- Alexandra von der Grün VP, Retail & Franchise - Europe, Adidas
- Alfie Meekings Chief Transformation & Technology Officer, AllSaints
- Clemens Bauer Director, Ecommerce, REWE Group
- Danson Huang Global VP, Connected Discovery & MarTech, Diageo
- David Rissman Head of Strategy & Chief of Staff, flaconi
- Emma Lindahl Head of ICAx, ICA Gruppen
- Gerhard van der Bijl Chief Technology Officer - Europe & Indonesia, Ahold Delhaize
- Isabelle Aberman CEO, Majorica
- Jan Niclas Brandt Chief Customer Officer, CECONOMY & MediaMarktSaturn
- Javier Figar Chief Retail Officer, TENDAM
- Katie Reeves Chief Commercial Officer, COS
- Laurent Malaveille Chief Digital, IT & Business Support Officer, Clarins
- Loretta Franks SVP, Global Chief Data & Analytics Officer, Mars Snacking
- Marcel Uphues Chief Ecommerce Officer, DOUGLAS Group
- Marcus Tengler VP, Real Estate & Store Concepts, MediaMarktSaturn
- Max Britten Managing Director - UK & Ireland, Screwfix
Agenda (105 sessions)
Day 1 — Tuesday 1 June 2027
- The Shoptalk Europe Elevate Programme 09:00–10:30 · CC7.1
- Welcome to Shoptalk: Opening Remarks and State of Retail 10:15–10:25 · Main Stage
- Keynote Session: Mastering Customer Experience 10:25–10:45 · Main Stage
- Keynote Session: Operational Excellence 10:45–11:05 · Main Stage
- Keynote Session: Retail in the Age Of AI 11:05–11:25 · Main Stage
- Shoptalk 2027 - Day 1: What's to Come 11:25–11:35 · Main Stage
- The Discovery Stage 13:05–13:45
- Research Session: The State of Stores 14:05–14:25 · Track 3
- Tactical Masterclass 14:05–14:45 · CC7.1
- Research Session: The State of Marketing 14:05–14:25 · Track 2
- Research Session: The State of the Consumer 14:05–14:25 · Track 1
- Retailer Interview 14:25–14:45 · Track 3
- Retailer Interview 14:25–14:45 · Track 2
- Retailer Interview 14:25–14:45 · Track 1
- How AI Shopping is Reshaping Marketing Attribution 14:55–15:15 · Track 2
- Rethinking the Metrics That Matter: From Consideration to Conversion 14:55–15:15 · Track 1
- Retail Theatre that Creates Memorable Store Experiences 14:55–15:15 · Track 3
- Tactical Masterclass 14:55–15:35 · CC7.1
- How AI For Store Associates Leads To Better Customer Experiences 15:15–15:35 · Track 3
- Achieving Growth Through Modern Storytelling 15:15–15:35 · Track 2
- Talent and Tech Requirements for a High-Performance Commerce Team 15:15–15:35 · Track 1
- Research Session: The State of Commerce 15:45–16:05 · Track 1
- Tactical Masterclass 15:45–16:25 · CC7.1
- Research Session: The State of Product Innovation 15:45–16:05 · Track 2
- Research Session: The State of Data and Insights 15:45–16:05 · Track 3
- Retailer Interview 16:05–16:25 · Track 3
- Retailer Interview 16:05–16:25 · Track 2
- Retailer Interview 16:05–16:25 · Track 1
- Tactical Masterclass 16:35–17:15 · CC7.1
- Overcoming Challenges with Retail Media Measurement 16:35–16:55 · Track 2
- AI ROI: Retailers Reveal Results of AI Innovations in Commerce 16:35–16:55 · Track 1
- Adopting the Mindset of Successful AI-Enabled Startups 16:35–16:55 · Track 3
- AI and Data Intelligence: Tech that is Enabling a Competitive Advantage 16:55–17:15 · Track 3
- Defining a Distinct Brand Voice for your Social 16:55–17:15 · Track 2
- Tech Investments that Retailers and Brands are Making Today 16:55–17:15 · Track 1
Day 2 — Wednesday 2 June 2027
- Sales Masterclass 08:30–10:30 · CC7.1
- Tabletalks 08:30–09:20 · Hall 5
- Welcome Back Remarks 09:30–09:35 · Main Stage
- Keynote Session: Shifting Expectations of AI-Savvy Consumers 09:35–09:55 · Main Stage
- Keynote Session: Futureproofing for Retailers and Brands 09:55–10:15 · Main Stage
- Keynote Session: Shoptalk Original Research - State of Retail 10:15–10:40 · Main Stage
- Tactical Masterclass 10:50–11:50 · Track 3
- Tactical Masterclass 10:50–11:50 · Track 4
- Discovery Stage 12:10–12:50
- The Shoptalk Europe Elevate Programme 12:10–13:40 · CC7.1
- Strategic Initiatives Every Retail Leader Should Evaluate to Transform Stores 13:15–13:35 · Track 3
- Retaining Customer Attention as AI Content Proliferates 13:15–13:35 · Track 2
- How to Design Best-in-Class Customer Experiences 13:15–13:35 · Track 1
- Designing Stores to Improve Conversion Across Channels 13:35–13:55 · Track 3
- The Streaming Storefront: Selling on Social Platforms 13:35–13:55 · Track 1
- Impacts of Transactional Versus Relationship-Based Loyalty Programmes 13:35–13:55 · Track 2
- Preparing your Business Strategy for the Impact of Agentic AI 14:05–14:25 · Track 4
- Returns Practices and Policies to Maximise Revenue Retention 14:05–14:25 · Track 3
- The Consumer's Path to Purchase: Removing Cross-Channel Friction 14:05–14:25 · Track 1
- How Retailers are Integrating Retail Media into the Mix 14:05–14:25 · Track 2
- Faster Fulfilment and the Case for Expedited Last Mile Delivery 14:25–14:45 · Track 3
- Agentic AI in Action 14:25–14:45 · Track 4
- Capturing Customer ID: Best Practices that Lead to Enriched Customer Profiles 14:25–14:45 · Track 1
- The Role of Creators: How to Find and Design Partnerships that Work 14:25–14:45 · Track 2
- Tactical Masterclass 14:55–16:00 · Track 4
- Tactical Masterclass 14:55–16:00 · Track 3
- The State of Headless Commerce and the Future of Platforms 16:15–16:35 · Track 1
- AI's Impact on Product Assortment Strategies 16:15–16:25 · Track 3
- Retail Media Programmes that Work for Retailers, Brands, and Agencies 16:15–16:35 · Track 2
- Startup Pitch: Tech Boosting Revenue and Conversion 16:15–16:55 · Track 4
- Optimising the Mix of Owned, Marketplace, and Dropship Inventory 16:35–16:55 · Track 3
- Strengthening Reputation and Relevancy in the Era of AI Search 16:35–16:55 · Track 2
- Using Video and Audio to Increase Conversion 16:35–16:55 · Track 1
- Optimising the Marketing Tech Stack Cost-Effectively 17:05–17:25 · Track 2
- How AI is Accelerating and Elevating Associates Expertise 17:05–17:25 · Track 3
- How Agentic AI Creates Efficiencies for Commerce Teams 17:05–17:25 · Track 1
- Startup Pitch: Tech Driving Cost Savings and Efficiencies 17:05–17:45 · Track 4
- Operationalising Successful Personalised Marketing Strategies 17:25–17:45 · Track 2
- How to Convert and Retain Subscription Customers 17:25–17:45 · Track 1
- The Store as a Fulfilment Centre: Best Practices for Maximising Profits and Minimising Costs 17:25–17:45 · Track 3
Day 3 — Thursday 3 June 2027
- The Shoptalk Europe Elevate Programme 08:30–10:00 · CC7.1
- Building Value into Mobile App Experiences 09:30–09:50 · Track 1
- Innovative Startup Tech: What Retail and Brand Leaders are Most Excited About 09:30–09:50 · Track 4
- Retaining Authenticity in Brand Marketing 09:30–09:50 · Track 2
- Building Seamless Store Experiences with Emerging Tech 09:30–09:50 · Track 3
- Store Innovations Coming out of China 09:50–10:10 · Track 3
- Recoding The New World of Programmatic Advertising 09:50–10:10 · Track 2
- Future-Proofing Your Investments From AI’s Rapid Evolution 09:50–10:10 · Track 1
- Build versus Buy: How Decision Makers are Rethinking Tech Direction in The Age of AI 09:50–10:10 · Track 4
- Designing the Digitised Store: Aligning Tech Priorities to your Unique Customer Preferences 10:20–10:40 · Track 3
- How to Improve ROI of Acquisition and Retention with AI 10:20–10:40 · Track 2
- Personalised Commerce: Creating Value and Relevance in the Buying Journey 10:20–10:40 · Track 1
- Should You Build a Business Case for an AI Centre of Excellence? 10:20–10:40 · Track 4
- Employee-Generated Content: Inspiring an Internal Community of Creators 10:40–11:00 · Track 2
- How AI Agents Impact Commerce: From Product Discovery to Social 10:40–11:00 · Track 1
- Strategies for Digital Data Collection in Physical Retail Environments 10:40–11:00 · Track 3
- The Future of Retail Data: Unstructured, Unrestrained, and Wildly Unpredictable 10:40–11:00 · Track 4
- Tabletalks 12:30–13:20 · Hall 5
- Discovery Stage 12:30–13:25
- Disruptor Spotlight: Stores 13:35–13:55 · Track 3
- Disruptor Spotlight: Retail Data and Insights 13:35–13:55 · Track 4
- Disruptor Spotlight: Digital Engagement 13:35–13:55 · Track 1
- Disruptor Spotlight: Marketing 13:35–13:55 · Track 2
- Disruptor Spotlight: Product and Fulfilment 13:55–14:15 · Track 3
- Disruptor Spotlight: Advertising 13:55–14:15 · Track 2
- Disruptor Spotlight: Retail Strategy 13:55–14:15 · Track 4
- Disruptors Spotlight: Commerce 13:55–14:15 · Track 1
- Welcome Back Remarks 14:25–14:35 · Main Stage
- Keynote Session: Mindsets of Retail Disruptors 14:35–14:55 · Main Stage
- Keynote Session: Shoptalk 2027 - Key Takeaways 14:55–15:15 · Main Stage
Organisers, sponsors and partners
Sponsors (70)
Fit Analytics Innovation GmbH · UAB LupaSearch · Seel · Rithum (CommerceHub) · Shuttlebase · OmniReach LLC · Movable Ink · Buynomics · Attentive · Optimum Retailing · Triple Whale · emazing-retailing SARL · Optimizely · Insider One · Quicklizard · Measmerize LTD · Shalion · CentricSoftware · SLACE · HighTouch Lab · SPS Commerce · Commerce Media Tech · Syndigo · MikMak, a SPINS Company · Lobyco · Scanbot SDK · Gorgias · 7 Learnings · Contentstack · Kami Vision · AceWaves · Lifesight Software Pte Ltd · Wolt · SQLI · Reaktor · commercetools · MishiPay · Jumpmind · Shopeaks · dunnhumby · SG Retail · WooCommerce · Klaviyo · ZEOS · VML · Omi SAS · FoundIt! · Lilt · Convert Group International Ltd · Criteo · Writer · Braze · Quantum Metric · Instacart · MAPP · Bazaarvoice · Experro · Upp.ai · Noibu · Bloomreach · Algolia · Avalara · Kibo · Yotpo · Verbolia · Global-e · Dragonfly AI · MADE WITH INTENT LIMITED · Talon.one · Plytix
Media Partners (20)
Kiki Lab · Media Planet · ADIRIA · Marketing in the Madness · E-Commerce Berlin EXPO · eMarketer · Euromonitor International · Retail Innovation Club · Retail Gazette · ClickZ · Rethink Retail · Retail AI Council · The Retail Podcast · The retail Bulletin · Women in Commerce Media · FTI Consulting · Ceneji · Internet Retailing · Retail Institute Italy · Incisiv
Association Partners (7)
eCommerce Association in Bosnia and Herzegovina · International Association of Department Stores · Digital Commerce Finland Oy · IAB Europe · IMRG · Confimprese · ETU Finland
Source: the published agenda. See how B2DB compiles its records.