Incrementalidad de verdad: MMM vs atribución last-click

Name: Incrementalidad de verdad: MMM vs atribución last-click
Start: 2026-11-05T11:40
End: 2026-11-05T12:20
Location: IFEMA Madrid

Tech Show Madrid 2026 · 5 November 2026 · 11:40–12:20 · FBASHOW

Incrementalidad de verdad: MMM vs atribución last-click was a session at Tech Show Madrid 2026 on 5 November 2026 in Madrid, with 3 speakers on record.

Speakers

Alyona Dvornikova — Speaker Global Media & eComm Manager (EMEA, SA, USA), Suntory Global Spirits
Jaime Maganto — Speaker Head of Ecommerce, Beiersdorf
Sonia Villalba — Speaker Paid Media Manager, ROICOS