The Shopper Insights & Behaviours & Winning Category Management Conference 2027
11 February 2027
Cavendish Conference Centre, London, United Kingdom
The 9th annual one-day Shopper & Retailer Insights – Connected Customer Conference, organised by Global Insight Conferences, brings together senior shopper, category, insight, retail marketing and growth leaders from brands and retailers. The programme covers agentic commerce, AI implementation, retail media ROI, frictionless shopper journeys, shopper psychology, loyalty, social and quick commerce, GLP-1 and health, measurement and team structures.
19 sessions · 20 speakers
Organiser (1)
Supporting Partners (2)
Speakers (20)
- Efrain Rosario Global Head of Futures & Shopper Insights, Diageo
- Eve Kolesova Marketing & Category Management Director, Henkel
- Laura Willoughby MBE Club Soda
- Rob Manning D2C Director, Natures Menu Ltd
- Lee Pettman-Felss Head of Strategic Development & Initiatives, B&Q
- Katy Miller Head of Merchandising, Ocado Retail
- Claire Brosnan Head of Category and Commercial Strategy, Brown-Forman
- Gary McCready Commercial & Strategy Director - iD Mobile, Currys Plc
- George Meagher Head of FMCG, TikTok Shop
- Jordan Twivey Category & Marketing Manager, Fortitude Spirits Group
- Kirsty Kean Head of Retail Marketing, Tesco Mobile
- Melissa Sinanovic Senior Category Lead, Just Eat Takeaway.com
- Nick Theodore CEO & Founder, Vazen
- Paula Abasolo Omnichannel Technical Delivery Lead, Mint Velvet
- Sophie Evans Category Manager, itsu Grocery
- Wiktoria Malicka Global Retail Media Director, Coty
- Abhilasha Keshariya Global Strategic Revenue Management- Product Owner, Mars
- Ekaterina Donaghue Shopper Insights Lead, PepsiCo UK & Ireland
- Jason Simpson Head of eCommerce, UK, Lactalis
- Laure Mendes Senior Category Lead, Just Eat Takeaway.com
Agenda
- Chair's Opening Remarks For The Shopper, Retailer Insights – Connected Customer Conference 2027 9 February 2027
- When AI Does The Weekly Shop: Agentic Commerce & The New Rules Of FMCG Growth 9 February 2027
- AI Implementation With A Human Touch: Practicalities, Governance & The Trust Line You Can't Cross 9 February 2027
- Retail Media: Proving ROI At Scale 9 February 2027
- Bonus Session: Case Study Reserved For Conference Partner 9 February 2027
- The Frictionless Shopper: One Connected Journey Across Every Channel 9 February 2027
- Decoding The New Shopper: Value, Mission & The Psychology Behind Every Spend 9 February 2027
- Winning In AI Search: Answer Engine Optimisation & The New Rules Of Discovery 9 February 2027
- Bonus Session: Case Study Reserved For Conference Partner 9 February 2027
- Loyalty On Trial: Challenger Brands, Private Label & The Fight For Lifetime Value 9 February 2027
- Pick Your Debate: Facilitated Topic Debates For The Connected Shopper Crowd On The Issues Splitting Opinion In The Room 9 February 2027
- Social & Discovery Commerce Unlocked 9 February 2027
- The New Delivery Battleground: How Quick Commerce Actually Works With Retailers Today 9 February 2027
- Health, GLP-1 & The ‘Say Do’ Gap 9 February 2027
- Bonus Session: Case Study Reserved For Conference Partner 9 February 2027
- Defend Your Budget: A Measurement & Attribution Focused Session 9 February 2027
- How AI Is Reshaping The Shopper Team & Organisation 9 February 2027
- Bonus Session: Case Study Reserved For Conference Partner 9 February 2027
- Chair's Closing Remarks: The Road Ahead To The Connected Shopper Of 2030 9 February 2027