The Toy Fair 2027

Name: The Toy Fair 2027
Start: 2027-01-19
End: 2027-01-21
Location: Olympia London

19 January 2027 – 21 January 2027

The Toy Fair is the UK's largest dedicated toy, game and hobby trade show, organised by the British Toy & Hobby Association (BTHA) and held annually at Olympia London. The 2027 edition takes place in the Grand, National and Upper West Halls and expects more than 200 exhibitors showing new products to retailers, buyers, licensors, media and the wider toy industry. It is a trade-only event with a Press Day on 19 January and an Influencer Day on 21 January.

Organiser (1)

British Toy & Hobby Association

Sponsors (8)

Moshi Monsters · Generation Media · Make Time 2 Play · Progressive Preschool · Storytime Media · Lego · Precisify · KAP Toys

Exhibitors (118)

Insect Lore · Talebrix · Battat · Konami Digital Entertainment B.V. · ThreeSixty Group · Pilsan Toys · Mind Burp Games · Buddy and Barney Ltd · Jumbo (Galt) · POPbuddies · Daler-Rowney Ltd. · Quarto Publishing plc · Canal Toys · Make Believe Ideas · ED.UK.8 Worldwide Ltd. · Erik · Halilit · PUREMIND · Ravensburger · Orchard Toys · Hunter Price International Ltd · woom GmbH · Winning Moves · HOUSE OF MARBLES · GRUM GAMES/THE COLORMATCH GAME · Gibsons · NICE · Just Play · GB Posters & Merchandise · Kids In Mind · Wilton Bradley · Lexibook SA · University Games · Progressive Preschool · Learning Resources · UGEARS Ireland · Peers Hardy · Plus-Plus · Smart Zone Limited · Brainstorm Ltd · KEEL TOYS LIMITED · Elaves · Fist Bump Games · Click · WobbleWorks (HK) Limited · Whiz Kid Games · PIGGYWORLD · Djeco · Fanattik – Gifts & Collectibles · EXG Pro · Rubies Masquerade Ltd · Iron Studios · SQUEEK · Vivid Goliath · heo · MV Sports & Leisure · Bunnies By The Bay · Tara Treasures · Cheatwell Games · KidAntics · Le Toy Van · TKC Sales Ltd · BIG POTATO GAMES · papo · CuriosiToy People · Dazzle Dots · Casdon · Bliss Distribution · Meet The Pods · asmodee / EXPLODING KITTENS · Frog Hall Games · STAEDTLER (UK) Ltd · Different Ltd · 8th Wonder Ltd · Angry Cat · Robbie Toys Limited · My Charming Dead Under The Bed · Lucky Egg · The Den Kit Company · ELECTRICRIDEONCARS.CO.UK · No Nasties Kids · Enesco · DKB Toys & Distribution Limited · Flush · Wild Republic Europe APS · The Carat Shop Ltd · Science4you SA · Wild Card Games · One For Fun · COSY BURROW · Jazwares · Paper Projects · Zimpli Kids · A.B.Gee of Ripley LTD · Marvin’s Magic · TimeQuest · STABILO · Sluban UK & Ireland · Edx Education · United Wheels UK Ltd · Buki France · Rainbow Design Ltd · Playmobil · Hachette boardgames · Toy World · CONNETIX & My Creative Box · Zatu Distribution · Bandai Toys & Hobby UK · clementoni · Bigjigs Toys Ltd · VTech/LeapFrog · ROBERT FREDERICK LTD · Craft Buddy Ltd. · Cartamundi UK · John Adams Leisure Ltd · Mojo Nation · Trends UK · The Royal Mint