Stop prompting, start directing: AI as a creative production system

Name: Stop prompting, start directing: AI as a creative production system
Start: 2026-11-10T12:15
End: 2026-11-10T12:35
Location: Meo Arena

Web Summit 2026 · 10 November 2026 · 12:15–12:35 · Stage 14

Stop prompting, start directing: AI as a creative production system was a session at Web Summit 2026 on 10 November 2026 in Lisbon, with 2 speakers on record.

Speakers

Chris Kelly — Speaker Reporter, Marketing Dive
Caroline Ingeborn — Speaker COO, Luma