The agentic marketing playbook in 2026

Web Summit Rio 2026 · 10 June 2026 · 14:15–14:40 · Stage 6

The agentic marketing playbook in 2026 was a session at Web Summit Rio 2026 on 10 June 2026 in Rio de Janeiro, with 4 speakers on record.

Speakers

• Fabricio Vitorino — Panelist Journalist, Tech & Business
• Flavio Reis — Panelist Chief Digital Officer, Renner
• Shelley Pursell — Panelist Senior Director of Marketing, Hubspot LATAM
• Nataliya Yarovinska — Panelist Chief Commercial Officer, SendPulse