Priceless. It’s one simple word that is uniquely synonymous with Mastercard. What started as an ad campaign over 25 years ago, with a father taking his son to a baseball game to share moments that money can’t buy, has become part of the world’s consciousness stretching across continents, cultures and generations. The platform has evolved to more than moments but has sparked movements and is actively connecting people to their passions and to each other. Hear from Mastercard Chief Marketing and Communications Officer Raja Rajamannar about how he is evolving the priceless campaign to be increasingly experiential and centered around universal passions, fostering connections across diverse audiences. From opening acclaimed global restaurants, to connecting with people through their love of the game, join this session to find out where the brand is headed next.