Abdu Alhadithi

Abdu Alhadithi is Digital Director at Sculpted by Aimee, where he leads eCommerce, marketplace, and social commerce strategy to accelerate growth. With over 17 years of experience across global organisations including THG, Philips, and Heathrow Airport, he specialises in scaling brands at pace, building high-performing omnichannel ecosystems, and harnessing data and AI to drive smarter decision-making. A speaker, writer, and charity leader, Abdu combines commercial expertise with purpose, raising £300k for orphan support initiatives in just one week. He brings the same energy and discipline from football, hiking, and padel into his leadership style, fostering performance-driven and resilient teams.