Abdulla Yousuf

As the Director of International Operations for the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), Abdulla Yousuf Mohammad leads strategic efforts to enhance the emirate’s tourism appeal and increase visitor numbers from key international markets. His work centres around developing Abu Dhabi’s position as a premier global destination, renowned for its authentic Arabian hospitality and rich cultural heritage. Abdulla plays a pivotal role in forging partnerships with global travel trade partners, cruise lines, aviation companies, and destination management firms. Through these partnerships, he contributes to advancing DCT Abu Dhabi’s mission to promote the emirate’s diverse offerings and create new pathways for international access to the destination. Abdulla’s work also includes overseeing initiatives that support Abu Dhabi’s ambitious Tourism Strategy 2030, which seeks to welcome nearly 40 million annual visitors by 2030. With a focus on targeted promotional campaigns,