B2DB — Who said what, where, and when

Abhineet Kesarwani

Regional Director, Customer & Base Marketing Lead

Abhineet Kesarwani is a global Product, Marketing and Customer Experience leader with 15+ years of experience driving growth and digital transformation across Telecom, MarTech, Fintech and SaaS businesses. His career spans the UK, Europe, Middle East, Africa and Asia, with leadership across AI driven marketing, CRM, customer lifecycle management, product strategy and commercial growth. He specialises in using data, AI, automation and SaaS platforms to transform how organisations engage customers, personalise experiences and drive long term value. His experience includes leading transformation across technologies including Salesforce, Pega, Braze, HCL Unica and Adobe, combining predictive analytics, next best action decisioning and marketing automation to modernise customer journeys at scale. At Sky, Abhineet leads Customer Marketing across the B2B portfolio, driving lifecycle growth, personalisation and AI and data led customer engagement across Mobile, Broadband and TV. Previously, he

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