Adam Hamadache

Adam Hamadache FIH is a keynote speaker, advisor and entrepreneur helping leadership teams understand one of the most significant shifts in customer behaviour of the last 25 years. As AI transforms search, discovery and recommendation, businesses face a new challenge: how do customers find, evaluate and choose organisations when answers increasingly come from AI rather than a list of websites? Through conference keynotes and leadership workshops delivered across Europe and North America, Adam helps organisations understand what this shift means for visibility, customer acquisition and future growth. Drawing on nearly two decades of experience in hospitality, technology and digital strategy, Adam translates complex technological change into clear, practical and commercially relevant insights. His work focuses on AI Visibility, Customer Discovery and what it takes for businesses to move from being ranked by search engines to being recommended by AI. Adam is the Founder and CEO of Formula