Adam Holtby

Adam Holtby is part of Omdia’s Digital Workplace team, where he covers workplace transformation, employee experience, and the future of work. His research examines how AI, automation, service management, collaboration platforms, and business mobility are reshaping the way organizations support employees, improve productivity, and deliver better business outcomes. Adam helps enterprises, technology vendors, and service providers understand the changing digital workplace landscape, with a focus on hybrid work, employee experience, AI-enabled support, workflow automation, productivity, mobile collaboration, and the evolution of workplace technology ecosystems.