Adam Oubuih

Adam Oubuih is Chief Executive Officer of Atout France. With a career that bridges the public and private sectors, he has held senior leadership positions in complex environments, both in France and internationally. He has led investment and transformation strategies for major institutions such as Caisse des Dépôts and BNP Paribas, and has managed economic entities focused on service sectors. In 2020, he has conceived and coordinated the multi billion French government investment plan to prepare the 2024 olympics in Paris. His work has consistently focused on enhancing territorial competitiveness, fostering innovation, and supporting ecological and digital transitions. A graduate of ENA, ESSEC Business School, and the High-level Public Service Training Program, he brings a strategic and partnership-driven vision to the development of French tourism.