Ala Tashkandi

Ala Tashkandi is the Commercial Executive Director at Cruise Saudi, where he leads the global sales, distribution, and market penetration strategies for AROYA Cruises, the company’s flagship Arabian cruise line. Since joining in May 2024, he has been instrumental in the successful launch of AROYA Cruises’ inaugural seasons in the Red Sea and Mediterranean, significantly increasing cruise penetration in the Saudi market and securing major charter agreements. Prior to Cruise Saudi, Ala held senior leadership roles at Bupa Arabia, Rolaco Trading and Contracting, and Procter & Gamble. He has a proven track record of driving substantial revenue growth, leading digital transformation, and building high-performance sales organizations across the insurance, trading, and FMCG sectors. With more than 20 years of experience, he brings extensive expertise in strategic sales, business development, and commercial leadership, playing a crucial role in advancing Cruise Saudi’s mission to position