Alam Shukla

Alam Shukla is the Founder and CEO of So What Labs, an AI-powered marketing technology company building the next generation of autonomous performance marketing systems. A technologist, entrepreneur and marketing strategist, Alam has spent nearly three decades working at the intersection of technology, data, analytics, advertising and business strategy. His experience spans marketing intelligence, digital transformation, data-driven marketing and the development of technology platforms designed to turn complex information into practical business decisions. Throughout his career, Alam has been particularly interested in a deceptively simple question: “So what?” With organisations generating more data, dashboards and insights than ever before, he believes the real challenge is no longer accessing information, but understanding what to do with it. That thinking led him to found So What Labs, initially combining marketing analytics, machine learning and generative AI to automatically identi