Aleksandra Coombes

Aleksandra Coombes is a senior analytics leader focused on marketing measurement, incrementality science, and data strategy. Over 16 years at Expedia Group, she has helped build and grow data science teams across the UK, US, Hong Kong, Brazil, and India, most recently as Senior Director of Marketing Analytics. Her work centers on translating complex measurement problems into practical, scalable solutions that support business decisions across global markets. She's also a supporter of Women in Data, contributing to efforts around representation and career growth in analytics. Outside of work, she enjoys skiing with her family in the Austrian Alps, time outdoors, and a long-standing interest in fast cars.