Alessandra Salimbene

Alessandra Salimbene is an optical retail marketing consultant, trainer and author with around 30 years' experience in the optical sector. Through Optics&Love she helps independent opticians define their positioning, attract the right patients and grow profitably. She created the Optical Retail Marketing Wheel, a ten-step marketing framework for optical practices, and the Trade Up methodology, and has worked with more than 1,000 companies in Italy and other six countries. She has written four books for the optical sector, including The Charismatic Optical Center, a complete marketing manual for independent practices; the latest, a marketing manual for contact lens practice, launches at MIDO in February 2027. She divides her time between Italy and Milton Keynes, UK.