B2DB — Who said what, where, and when

Alex Berry

Senior Product Manager, Tolley at LexisNexis, Tolley

Alex Berry is Senior Product Manager for Tolley at LexisNexis, where he leads the development of AI-powered products for tax professionals. With more than ten years experience, Alex combines deep experience of trusted professional information with a practical understanding of how technology can improve complex, high-stakes work. Alex led the development of Tolley+™ with Protégé™ from concept to launch, shaping the product around the real research and workflow needs of tax professionals. His work focuses on making generative and agentic AI genuinely useful in practice: helping professionals navigate complex tax questions more efficiently, while retaining the authority, transparency and professional judgement essential to high-quality advice. Drawing on first-hand experience of building AI products in a high-trust market, Alex brings a grounded perspective on what drives adoption. He is particularly interested in how firms can move beyond AI experimentation and embed trusted, effective t

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