Alex Farmer

Alex Farmer is GM, EMEA at Mindtrip where he leads the company’s growth and expansion across the region. Alex has spent his career helping startups and scale-ups build and grow high-performing commercial organizations, with particular expertise in travel technology and B2B SaaS. Prior to Mindtrip, he held senior leadership roles at Nezasa and Cognite, spanning revenue, customer success, and international expansion. An avid traveller, he is passionate about how AI is reshaping how people discover, plan, and experience the world. Originally from San Francisco, Alex is now based in London.