B2DB — Who said what, where, and when

Alex Hancock

Director of Digital Product, Pinter

Alex Hancock brings over two decades of cross-sector experience spanning global enterprises, high-growth scale-ups, disruptive startups, and the public sector. A seasoned executive skilled at bridging complex technical engineering with commercial strategy, he leverages a data-driven ""build, measure, learn"" methodology to maximize ROI and elevate the customer journey. At Pinter, Alex leads the customer acquisition strategy and subscription infrastructure, driving a 30x surge in recurring revenue over three years. Today, he directs the deployment of Pinter’s next-generation agentic data platform and end-to-end business automation ecosystem.

Events Alex Hancock has spoken at