Alex Narracott

Alex is founder and CEO of Much Better Adventures, which he set up with co-founders Sam Bruce and Guy Bowden. Their aim was to build a global travel company that could play a significant part in protecting the world’s wild places. Under his leadership, MBA has grown into a certified B Corp offering small-group adventures run by local hosts in more than 75 countries, with 5% of revenue going to the Much Better Fund. In 2020 MBA co-founded Tourism Declares a Climate Emergency, which led to the Glasgow Declaration at COP26.