Alex Springer

Director at OpenAttribution.org, building open standards for content attribution and licensing in AI systems. Technical Lead at the SPUR Coalition, supporting content owners and AI platforms by building systems and partnerships to make fair content use easy and beneficial for everyone. 10 years in affiliate, retail media, and adtech across the US, UK, and Australia. Technical background (Python, data engineering, full-stack development) with commercial experience scaling partnership platforms. Focused on the infrastructure problem at the centre of AI systems: how content gets licensed, how creators get compensated, and how we build accountability into systems that increasingly make decisions on our behalf.