Alex Whittles

"Alex Whittles is founder and CEO of Purple Frog Data, a Microsoft Gold Partner data analytics & AI consultancy, and Power BI Sentinel, a global SaaS platform for Power BI and Fabric governance. He remains hands-on as chief technical architect across both businesses, leading the engineering teams and advising multinational clients across finance, retail, aerospace and logistics on data and AI strategy. Alex has presented at over 150 conferences worldwide and holds a Master's degree in Business Intelligence. He has been awarded Microsoft's coveted MVP status for eleven consecutive years in recognition of his contribution to the data community. Outside work, he's a qualified pilot and a committed F1 armchair enthusiast."