Alexandra Thauern-Micus

Alexandra Thauern-Micus is the Co-Founder & CEO of eīla, a Berlin-based luxury healthleisure brand defining a new approach to close-to-skin wear. She brings 14 years of executive experience across PUMA, Tommy Hilfiger, Highsnobiety and ABOUT YOU - building collections, scaling global supply chains and driving commercial strategy across international markets. Having navigated fashion from the inside out, Alexandra offers rare industry clarity on where commercial and environmental compromises occur. The turning point came during pregnancy: comparing the pure, natural textiles chosen for her baby against the petroleum-based synthetics worn against adult skin highlighted a glaring industry blind spot. Today, she leverages her supply chain expertise to prove that high-performance commercial standards, material innovation and skin-level health belong together - crafting eīla’s garments from bio-based materials and botanical dyes designed for the body's largest organ.