Alexandre Suon

Over the last decade, Alex has specialised in driving growth through experimentation, helping global brands optimise digital experiences and increase conversion rates. As Managing Partner at Henkan & Partners, a Paris-based boutique agency specialising in Experimentation and Product Analytics, he has led CRO and experimentation efforts at Accor, scaling the programme from 0 to 300 tests in three years. He also hosts Fail Fast Forward, a podcast where he interviews thought leaders from across the experimentation industry, and regularly teaches and coaches teams on experimentation, CRO audits and insight generation. Passionate about solving the industry's biggest challenges, Alex combines hands-on experience with a focus on building experimentation cultures that enable organisations to innovate, learn faster and make smarter, data-driven decisions.