Ali Saker

Ali Saker is a senior eCommerce leader known for turning customer insight into impact at scale. With nearly two decades in digital, spanning video gaming and home improvement, she drives growth by putting customers firmly at the centre. Ali has led major transformation across marketing, merchandising and customer experience, building high‑performing teams that deliver real change. She is best known for embedding digital accessibility into B&Q’s e‑commerce strategy, earning the Best Digital Accessibility Mission DX Award. As eCommerce Customer Journey Strategy Manager at B&Q, Ali shapes digital experiences that boost engagement, revenue and inclusion, proving great CX is both commercial and human.