Alison Cryer MBE

As Founder of Representation Plus for over three decades, Alison's journey has been defined by fostering growth in the travel, tourism and hospitality industries, working for over 75 global destinations and numerous hotel groups, with a particular focus on marketing and communications. Her role as former Chair and Executive Director of the Tourism Society and former board member and current Executive Secretary of Antor enable her to apply strategic leadership to elevate organisational profiles effectively. Her purpose is to drive sustainable and regenerative growth in the tourism sector, to innovate responsibly, ensuring the industry's prosperity and careers for future generations. Her investiture as a Freeman of the City of London underscores a commitment to excellence and community stewardship in her professional pursuits. Being awarded an MBE for services to the Tourism and Hospitality sectors has made her even more determined to give back to the industry she is passionate about.