Allan Solomon

Allan Solomon is a Strategy Director at Skift, with more than 20 years of international experience across strategy consulting, global brand leadership, commercial growth and business transformation. He has advised boards, CEOs and investors on strategy, and led some of the world's best-known brands from the inside. Before joining Skift, Allan was Partner and Head of Commercial Strategy at Kantar Consulting, leading a practice of more than 30 strategy specialists. He previously founded Logic Brand Consulting, where his work included commercial strategy, brand development and operating model design for NEOM in Saudi Arabia. His destination experience also includes strategies to position South Africa as both a tourism and business destination. Earlier, he held senior global roles at SABMiller, Sony, Carlsberg and Centrica, leading Sony's global brand repositioning across more than 50 markets and Carlsberg's global brand turnaround back to double-digit growth. Having lived in four countrie