Amanda Smith

Amanda Lee Smith is the CEO of Monday—an insights, strategy and creative agency based in Vancouver, BC and Portland, OR. With clients including Adidas, Arc’teryx, lululemon and Keen, Monday builds brands that enhance human potential. Amanda hosts the podcast My Best Campaign and regularly speaks on other podcasts and stages—including The Running Event (TRE), Circularity, Switchback, Maine Outdoor Brand Summit and SXSW. Since 2022 Amanda has served as a mentor in the Futurist Project—a leadership program for up-and-comers in the outdoor industry. Beyond branding and marketing, she particularly likes to explore ideas in innovation, regenerative capitalism and the intersection of style and the outdoors. Amanda is an enthusiastic trail runner, backcountry camper, gardener and vintage fashion collector.