Amy Holdsworth

Amy started in accounting over 15 years ago at one of the first Australian practices to go cloud based, where she learned a lasting lesson while replacing their old practice management system: you almost have to try and break a piece of software to work out what it will and won't do. Since then, she's worked across the Xero partner channel, as a Practice Manager, and with hundreds of firms implementing best practice cloud accounting software. She founded Clarity Street after realising no single software provider had the time or knowledge to connect the whole ecosystem properly, and for over 9 years the company has helped accounting practices get the most from their cloud app stack, cutting friction and driving adoption. Amy's mission is to help the industry understand how software connects, and what mindset and process changes are needed to succeed with it.