Andrea Amey

Amey is responsible for the adoption of digital practices across UKTV and seeking out areas of digital innovation. Her remit includes the operational leadership of digital products, partnerships and UKTV's streaming service, U. Prior to joining UKTV in 2020, Amey spent 10 years at Channel 5, overseeing the broadcaster's VoD remit. As senior director for VoD product and service management, she led the VoD content and production teams and oversaw the strategic direction of My5. Amey was also responsible for the build and development of the second generation of My5 on TVs, set-top boxes and mobile devices, launched third-party channels and supported SVoD expansion onto Amazon and BritBox. Previously, she was head of digital content at Channel 5, where she led the editorial, VoD content and analytics teams, and she also held the role of managing editor for three years prior. In her early career, Amey held positions at Synacor, Age UK and Global radio, and spent two years as the chief edito