Andrea Rainsford

Andrea Rainsford is a behavioural intelligence expert, business growth strategist, and creator of Buyology™, a framework that explains how people buy, connect, and make decisions. She draws on more than 30 years of senior business development experience at firms including Ernst & Young and Eversheds Sutherland, where she led major growth strategies and multi-million-pound bids. Today, Andrea works with founders, women in business, and creative entrepreneurs to design growth that feels aligned and human, blending warm, honest storytelling with highly practical insight.