Andrew Gale

Andrew leads subscription management and retention at the Financial Times, where he is responsible for maximising customer lifetime value through customer-first subscription experiences. His work combines AI-powered decision-making, behavioural science and customer insight to create more personalised and seamless experiences, making it easier for subscribers to realise value from their subscription and stay with the FT. Passionate about trust, transparency and long-term customer relationships, Andrew is reshaping subscription management from an operational function into a strategic capability that builds lasting loyalty while driving sustainable commercial growth.