Ania Klimczuk

Ania is a UX Specialist at Baymard Institute with over a decade of experience in e-commerce strategy, spanning B2B, B2C, telecommunications, and consulting. She specializes in guiding global brands with evidence-based research to optimize their digital customer journeys, improve conversion rates, and, above all, humanize digital experiences. Since 2009, Baymard has conducted over 200,000+ hours of large-scale research and ecommerce user testing. Baymard’s research helps ecommerce teams validate designs, prioritize improvements, and defend choices with research-validated UX insights, not opinions. Ania has over a decade of experience in e-commerce strategy, spanning B2B, B2C, telecommunications, and consulting. She specializes in guiding global brands with evidence-based research to optimize their digital customer journeys, improve conversion rates, and, above all, humanize digital experiences.