Anita Foy

Anita Foy is a Nigerian makeup artist, certified cosmetologist, beauty educator, beauty influencer, and product development consultant with close to a decade of experience in the beauty industry. She is the founder of FOYUMI, The Bridal & Beauty Masterclass, and FoyReviews. Her work sits at the intersection of beauty artistry, cosmetic product performance, education, and consumer insight. Anita has trained over 1,000 aspiring beauty professionals through her masterclasses and has collaborated with more than 50 African and international beauty brands. She has also contributed to the research, testing, and development of foundations, concealers, powders, blushes, skincare, and other beauty products for African beauty brands. A two-time award-winning makeup artist and multiple-time nominee, Anita is passionate about advancing beauty education, product innovation, and professional standards within Africa’s evolving beauty industry.