Anna Roberts

Anna Roberts is Director at MiSmile Media and a marketing expert with over 17 years’ experience in the dental industry. During her career, she held marketing management roles at Henry Schein Dental and Align Technology, giving her first-hand experience of how some of the industry’s leading organisations connect with both clinicians and consumers. In 2024, Anna completed her MBA, further strengthening her expertise in business strategy, leadership and marketing. Her specialist interest lies in emotion-led branding, consumer psychology and the neuroscience behind why people make the decisions they do. She is a firm believer that people are consumers before they become patients, Anna is passionate about helping dentists and dental practices build brands that people genuinely connect with. Her approach moves beyond the generic “vanilla” marketing that has long dominated the profession, focusing instead on creating brands that feel human, memorable and emotionally engaging. Anna is not one