Antoine Sire

Antoine Sire graduated from the Institute of Political Studies in Paris and holds a doctorate (DEA) in public law. After working at the French bankers' Association and at Crédit Mutuel, he became Communications Director of BNP in 1997 and BNP Paribas in 2000. He is credited with designing the bank's starred logo and creating the communication codes for the new group after its merger in 2000. He developed the brand worldwide, especially through tennis sponsorship. He strengthened the social commitments of the bank, particularly in the Parisian suburbs where BNP Paribas is an important employer. In 2003, he broadcast a programme on France's main business radio, BFM, dedicated to new technologies in digital technologies and by extension to green technologies. In July 2013 he announced his departure from BNP Paribas to focus on his passion for cinema and its history. He completed the writing of Hollywood, la cité des femmes, a 1200 page book that revisits the history of the golden age of H