Arianna Broderick

Arianna Broderick is the co-founder of HairGym, the world's first hair mask designed for the gym. After more than a decade as a touring musician, working with names like Alexander McQueen, Aston Martin and British Vogue, she channelled her creativity and world-building into product and brand. Having built the brand in public, documenting the whole process, HairGym is now a sell-out, community-led name with massive social reach, proving format and packaging can define a category.